In 2002, the Wales Tourist Board published Best Foot Forward, their strategy for walking tourism in Wales.
For the purposes of this strategy we adopted the definition used in the Wales Walking Tourism Strategy, which defines Walking Tourism as:
“Holiday and day visits where recreational walking is a significant part of the visit”
The strategy identifies three main types of visit that fall within this definition:
- Walking holidays – holidays and short breaks where walking is the main purpose of the holiday.
- Holiday walking – where walking is an important part of a holiday (although not the main purpose) and where good walking country is an important factor in holiday destination choice.
- Walking day visits – day visits where walking is the main purpose of the visit.
There are a number of estimates of the value of walking tourism in Wales. The most widely quoted are figures derived from UKTS that put the value of the market at £550m.
If you want the version with the colour maps please note that the file is 23Mb in size. This is available here.
An executive summary is available here.